The Women Behind ANNOORY | Design, Energy, and Vision

Meet the founders

ELINOR AVNI

Elinor Avni is a multidisciplinary designer with over two decades of experience across fine jewelry, accessories and sculptural metalwork.

As founder and Creative Director of NORITAMY, her bold, architectural aesthetic has been featured in Vogue, Harper’s Bazaar, Elle, W Magazine, Business of Fashion, Wallpaper*, and WGSN, as well as leading international design fairs and collaborations with global brands in art, technology, and fashion.

Elinor is known for transforming geometry, proportion, and unexpected materials into distinctive, iconic jewelry. Her design language bridges couture statement pieces with refined goldsmithing, earning recognition in publications and design platforms such as Swarovski’s Book of Inspiration and global trend reports.

In ANNOORY, she deepens this exploration ,translating pure shapes, sacred geometry, and the “invisible grid” into jewelry that carries both form and meaning.

ANNA FAY COHEN

With more than twenty years of international experience spanning mentoring, energetic education, and global brand development, Anna brings rare insight into the vibrational power behind success, creativity, and self-expression.

A guiding light for founders, creators, and visionaries, Anna’s work helps individuals realign to their original divine frequency and coding, awakening the flow of purpose, clarity, and manifestation. Her global mentorship practice and creative direction share one essence: refining energy into optimized form for ultimate abundance.

At ANNOORY, Anna channels this mastery into a new design language. A world where beauty becomes a frequency, and jewelry becomes the amplifier. Her intuitive understanding of human energy and resonance naturally evolved into the creation of ANNOORY’s metaphysical language, where jewelry becomes an amplifier of inner light. Each collection embodies her belief that adornment can be both sacred and chic, connecting the seen with the unseen, the physical with the divine.

Through her vision, ANNOORY is not just a fine jewelry brand. It is a wearable energy brand that bridges the worlds of consciousness, fashion, and beauty, changing realities for the better.